Rothmans of London
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Rothmans is one of the legendary British American Tobacco brands. The international history of the brand has more than 120 years, which is an indicator of the highest British quality standards.
The trademark was registered in 1952 and originally belonged to the Rothmans – English company. Subsequently, the brand was bought by British American Tobacco and remains in its property till now.
Rothmans brand cigarettes are made from the highest quality tobacco sort and have a unique taste, which meets the preferences of all lovers of pure tobacco flavour. Traditional methods of tobacco preparation technology and brand positioning have made it a leader in the middle price segment.
Rothmans cigarettes are quite affordable, but at the same time have the elegance of premium cigarettes. Their taste consistently continues the tradition of English Smoking. Moderation, precision, relevance — these qualities can be safely attributed to the dominant characteristics of the brand.
Rothmans King Size Cigarettes. Today there are two main lines of Rothmans cigarettes on the market. These are Rothmans King Size and Rothmans Special Mild. Rothmans King Size contains 10 mg of tar and 0.8 mg of nicotine and offers the consumer a fairly strong taste of classic high-grade tobacco.
For lovers of softer and thinner flavours, the manufacturer offers Rothmans King Size Special Mild — a thinner and softer version with 7 mg of tar and 0.6 mg of nicotine. In the foreign markets also very popular is stronger version of Rothmans — Rothmans Royals in an elegant elongated pack with thin cigarettes, the length of which is 120 millimetres. Pack of Rothmans cigarettes has a classic shape, sharp corners. The logo is displayed on a white background.
Rothmans brand immediately attracted the attention of the consumer with its high quality. And its very attractive price made it popular among all experts and connoisseurs of good tobacco, who could not afford cigarettes of the premium segment.
Rothmans King Size Blue cigarettes are made of high-quality premium tobacco, so they remain the market leader in medium price category of tobacco products market. Aristocracy, refinement and prestige — these are the main characteristics of this line. This is a classic format, tar — 7 mg, nicotine — 0.7 mg, a pack of white colour is complemented by blue contrast.
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